Dior Takes Centre Stage at UBS House of Craft in New York

In June 2025, the UBS House of Craft exhibition returns to New York with a captivating focus on Dior, celebrating the Maison’s enduring legacy of haute couture craftsmanship. This second edition of the UBS initiative, designed to highlight artisanal excellence across disciplines, offers an immersive exploration of Dior’s rich history and its continuous reinvention through the lens of craftsmanship.

A Tribute to Dior’s Artisanal Heritage

The exhibition, curated by legendary fashion editor Carine Roitfeld and acclaimed photographer Brigitte Niedermair, delves into the meticulous artistry that defines Dior. Through a curated selection of iconic pieces, visitors are invited to witness the evolution of Dior’s design language, from Christian Dior’s revolutionary “New Look” in 1947 to contemporary interpretations by successive creative directors.

One of the exhibition’s highlights is the display of the original Bar ensemble, a symbol of post-war elegance that redefined women’s fashion. This piece, along with others like the Rose Rouge dress by Yves Saint Laurent and the Lady Dior bag by Gianfranco Ferré, showcases the maison’s commitment to craftsmanship and innovation.

Celebrating Global Craftsmanship

Dior’s Summer 2025 collection, under the direction of Kim Jones, exemplifies the maison’s dedication to global artisanal collaboration. The collection features hand-crocheted cloche hats crafted by Cape Town’s Earth Age artisans, adorned with ceramic beads applied in Paris, symbolising a fusion of African and European craftsmanship. This cross-cultural collaboration underscores Dior’s commitment to inclusivity and the celebration of diverse artisanal traditions.

Jones’ collection also pays homage to South African ceramicist Hylton Nel, integrating motifs inspired by Nel’s work into knitwear and accessories. The result is a collection that marries functionality with artistic expression, reflecting a modern interpretation of Dior’s heritage.

An Immersive Experience

The UBS House of Craft exhibition offers more than a visual feast, it provides an immersive experience that engages all the senses. Visitors can explore the “Enchanted Garden,” a space where Dior’s creations are displayed amidst projections of clouds and birds, creating a dreamlike atmosphere that blurs the line between fashion and art. This setting allows for a deeper appreciation of the intricate details and craftsmanship that define each piece.

The exhibition also features a “toile room,” paying tribute to the petites mains, the skilled artisans behind Dior’s couture creations. Here, visitors can observe the meticulous process of garment construction, gaining insight into the precision and dedication required in haute couture.

A Dialogue Between Fashion and Finance

UBS’s collaboration with Dior in this exhibition reflects a shared commitment to excellence and enduring values. As John McDonald, UBS’s Chief Marketing Officer, notes, “Craft is a language that resonates with everything from fashion to finance. It’s the lens through which we articulate our values, care, expertise, and enduring excellence throughout generations.”

By spotlighting Dior’s craftsmanship, UBS aims to offer clients a deeper understanding of the artistry behind luxury fashion, fostering a connection between the meticulousness of haute couture and the precision valued in financial services.

The UBS House of Craft exhibition in New York stands as a testament to Dior’s unwavering dedication to craftsmanship and innovation. Through a thoughtfully curated display of iconic pieces and immersive experiences, the exhibition invites visitors to explore the intricate artistry that has defined Dior for over eight decades. It celebrates the fusion of tradition and modernity, highlighting the maison’s role in shaping the future of fashion while honouring its storied past.

For those in Johannesburg and beyond, this exhibition offers a unique opportunity to engage with the world of haute couture, providing inspiration and insight into the enduring allure of Dior’s craftsmanship.